How do You Target an International Audience?
Link building is a powerful tool for drawing a greater audience to your site, but the scope of your strategy matters. Language, market behaviour, colloquialisms and social media habits all differ significantly between regions, cultures and countries, and the most effective link building approach will be the one that aims to cover a diverse audience.
One of the most important — and time-consuming — requirements for international link building is blogger outreach. Backlinks should be placed on sites with high authority, and this will differ significantly around the globe. A wide and varied network of webmasters from which to obtain backlinks is essential and, as a result, an in-depth understanding of that particular country or region’s high-ranking sites.
How do You Translate Keywords?
You could simply translate the keywords for your domestic market, but this won’t prove to be the most effective strategy. Local colloquialisms, nuances and trends all shape the effectiveness of particular keywords, which is why it is important to work with a team who understands how to approach international link building in a way that will prove most rewarding.
The same goes for all written content — a high quality translation will be one that assimilates colloquialisms and dialects particular to your target region, rather than simply repeating, word-for-word, what was written in your own language.
How Many Backlinks Do I Need?
There is no specific number — a good strategy will continue to monitor and grow your backlinks as time goes by, in order to keep up with the evolving online landscape. In recent years, Google’s algorithm has begun to favour quality over quantity; sites with high authority and rankings on SERPs will serve you much better in the long run. It is for this reason that having an extensive network of webmasters to reach out to is essential.
Is International Link Building Worthwhile?
At Ocere, we have worked with many clients looking to get the most out of their online profile. For some of these clients, they began with only a local presence, and with the help of an international link building campaign were able to expand their market, generate more organic traffic to their site, and grow on an international scale. So, yes — international link building is certainly worthwhile.