What is Blogger Outreach, and what is Link Building?
Blogger Outreach is the process of building relationships with bloggers and influencers. This is typically for the purpose of promoting content on behalf of clients.
Link Building is the process of acquiring backlinks from external websites and blogs to your website. This has significant benefits with Google and helps you to rank higher in search results.
Since the Google Penguin update in 2012, there has been a movement towards higher-grade blogger outreach as a means for link building. Nowadays, the 2 terms are almost interchangeable.
What is Domain Authority?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
It's scored between 0-100, but in terms of link building most sites with a DA of 20 upwards will provide value. The lion's share of websites on the web are between DA10-DA50. DA has long been used as a metric to judge the quality of linking sites.
Is link building risky these days? How can I ensure it's done safely?
If done carelessly, low-quality link building can actually cause damage to your website within Google. This is why it is more important to seek out only high quality, relevant sites to acquire links from. Additionally, care should be taken to make all activity appear as natural as possible.
Can you work to other metrics - SEMrush traffic/keywords, AHrefs DR, Trust Flow (TF), Citation Flow (CF) etc?
Yes, absolutely. We run campaigns using all of these metrics and more. We can prepare example sites based on your specific requirements. Many of our bigger clients have individual quality metrics to which we adhere.
Do we buy our links? I've heard buying links is bad.
We are neither buying, nor selling links. We are managing the content creation and outreach process from start to finish. This is what you pay for. The process involves:
- Researching relevant target sites
- Contacting these sites
- Creating a useful and interesting piece of content
- Assisting to get that content piece placed on the website
Buying links typically refers to websites who openly advertise in order to sell links or ad space on their website. Google’s crawlers can pick up these footprints which is potentially damaging for you.
As you can see, our process is editorial-led, and so avoids this risk completely.
How quick is the turnaround?
On a small rush order, we can turn around things in approx 7-10 days. Typical outreach jobs of 10-20 links take about 20-30 days to complete. We have smart, cloud-based project management systems to assist turnaround.
What is the process from start to finish?
- Choose the quantity of links you require
- Specify Anchor Text and Target URLs
- Add further info and/or "Rush delivery"
- Select Approval/No Approval
- Sit back and relax - we'll deliver your order within 10-21 days
Full updates and reporting are provided along the way.
If you want to speak to someone, simply book a call with a member of the team - we’re more than happy to discuss your requirements and guide you through the process.
Can we approve content or sites before you place the posts?
Yes, absolutely. This can add more time and complexity to the process, so is subject to a 10% fee.
How do you determine what a "good quality” site is?
This is often led by the client’s requirements. Typically, clients are looking for sites with a high Domain Authority and/or a high Trust Flow. If budget allows, we’d also recommend looking for sites with good levels of SEMrush traffic.
Do you own these sites? Is this just a big PBN (Private blog network)?
Absolutely not. These sites are authentic, owned by real webmasters, with genuine audiences. We do not recommend, nor become involved with private blog networks. PBNs are the type of activity that can flag your site with Google and cause problems.
Can I place a large order with multiple clients/websites?
Of course. Many of our clients are agencies with multiple clients. You can purchase link packages and spread them across various clients. Just specify the URLs within the order.
What discounts can you offer for bulk orders?
We are confident to price match any comparable order. For bulk orders we want to be co-operative, so speak to us and we’ll see what we can do for you.
What verticals are you strong in / weak in?
We have coverage across all major verticals, but have particular strength in business, technology, retail, finance, automotive, ecommerce/shopping, gaming, and sports. We also have big capability in the casino/gambling section.
Who writes the content, how long is it, and what is it about?
Ocere has a dedicated team of writers who undertake all the content creation. In addition, our back end team will also work on PR strategies and how best to construct a written PR campaign for clients. A well planned digital pr strategy will work well as a standalone strategy but more powerfully in an integrated link building strategy.
What type of companies use Ocere?
We serve a wide range of industries, including technology, gaming, Ecommerce, professional services and more. We also work with with many design, web and digital agencies, helping to service their clients. We work primarily with businesses in the USA, UK, Israel and Europe, and 70% of our clients use us remotely.
What is your monthly capacity?
We have capability to produce and deliver thousands of content pieces per month and get them placed on high quality blogs, so capacity is not an issue.
How many webmaster relationships do you have?
We boast over 20,000 webmaster relationships across all key verticals such as business, finance, technology, retail/shopping, sports, travel, leisure etc.
Why choose Ocere instead of other Outreach companies?
We will not only match and beat any comparable quote, we can also turn orders around quicker. What’s more, we actually care about delivering an outstanding service and are on hand to help every step of the way. You might be interested to know that many other agencies use us and resell with a markup. So why not simply come to us directly?
Are these placements permanent? What happens if they get removed?
These are authentic sites that we do not own or control, but our aim is to secure permanent placement. It’s only in rare cases that posts do get removed. When that does happen, we will follow up to try and re-secure placement, which is achievable 90% of the time.
Can you work in the online gambling sector?
Absolutely! We have significant strength here - and already work with several of the big players, in the key markets: UK, DE, FR, ES, IT, PT, BR, SE, DK, NO, FI etc. We have strength in both gaming (casino, slots etc) sports betting (sports related) and esports betting (tech, news, lifestyle, sports).
What countries or languages can you offer this service?
Our strength is in English speaking markets, but we do also operate successfully in German, French, Spanish, Portuguese, Italian and Scandinavian markets. On a lesser scale we have achieved results in Russian.