What is Casino Link Building?
This is the practice of obtaining links to your own site from high-ranking, high-traffic external sites in order to optimise your online presence authentically and, in turn, improve your own ranking. It is a crucial tool for any business or sector, but it is of particular importance to the online gambling, sports betting, and igaming industry, where competition is rife. In the UK alone, more than 33 million online gambling accounts were recorded in March 2019, which translates to countless clicks and site visits each day — and high-ranking web pages will hold the lion’s share of this booming market.
Why is This Strategy Important?
Link building enables search engines to ‘discover’ your online presence, and to ascertain how high in the pecking order your website should rank. Optimising your online presence through link building requires ongoing vigilance and research — which is where we come in — and should be considered imperative to the continued growth of your business.
Why are Some Sites Considered Better Quality than Others?
Not all sites are created equal, and search engines are capable of prioritising only the sites that they recognise as authentic and worthwhile. Involvement in paid link schemes and poor quality SEO, for instance, will reflect poorly on a site, and search engines will respond by lowering their ranking on the results page (SERP), making it increasingly difficult for you to grow your online presence.
What is the Optimal Approach for Casino Link Building?
Casino Link building necessitates a great deal more finesse than it required just a few years ago; search engines are growing evermore intelligent and discerning, which means that unnatural, inauthentic or poor quality links will do more harm to your online presence than good. A successful approach will focus on obtaining links in high quality sites that consistently reach substantial and authentic audiences, sourced strategically by our in-house blogger outreach team. Using PBNs or paying for links may be less time consuming in the short-term, but it is more than likely to push you further down the rankings, and rectifying this will take considerably more time in the long run.