What is iGaming SEO?
iGaming SEO, or Search Engine Optimisation, is the process of important your site’s visibility on search engine results pages through techniques such as link building, social media advertising and content writing.
Why Do We Need SEO?
According to a recent survey by Moz, a mere 7% of respondents will venture beyond the first page of results. Our search habits on Google are largely guided by speed, convenience, and the fair assumption that the top results will be the most relevant and useful. So, how do we get to the first page of results? By utilising techniques that have been shown to appeal to search engine algorithms. There are ways of exhibiting to readers and algorithms that your site is of value, and SEO represents the most effective methodology for the sustainable growth of your online presence. Without it, other sites will stand a far greater chance of dominating the online market.
How is SEO Different within the iGaming Industry?
The methodology for SEO remains largely the same across all industries, but the iGaming is infamously one of the most difficult. In order to see steady, long-term growth within such a busy and competitive market, SEO must be expertly handled and monitored, and grounded within a strong understanding of the market. At Ocere, we have achieved considerable success within the iGaming industry, and have worked with many of the top operators for more than five years.
How Long Does it Take to Rank in Google?
Some sites will advertise ‘quick fixes’ for SEO, but many of these practices risk incurring severe penalties from Google as they violate terms of service. When done right, SEO will begin to produce tangible results within two to three months, with the most significant changes taking place from six months. This growth is far more sustainable and effective than the results produced by rushed or underhand techniques.