Why Do I Need SEO for My Website?
The primary objective of any site is to increase traffic, and SEO offers by far the most comprehensive and fruitful strategy for meeting this end. Your ability to rank highly on search engine results pages, the quality of your on- and off-site content, the scope of your backlink profile, and your brand’s presence on social media channels are some of the most significant factors impacting traffic levels, and Ocere’s SEO services target each in turn.
What is Domain Authority?
Your DA is a number between 1 and 100, used to ascertain how well you will rank within search engine results. Simply put, sites with the highest DA scores will rank the highest on relevant searches, and sites with a low DA will likely fall short of the first page of results altogether.
How Do I Stop Google Penalties?
Google’s algorithm is designed to filter valuable and authentic sites from those that seek to manipulate rankings without offering anything of substance to internet users. ‘Blackhat’ seo techniques such as keyword stuffing and paying for backlinks can easily result in significant penalties for sites, which will cause a rapid decline in traffic levels, and much greater difficulty achieving a high rank on SERPs. The best way to avoid this happening — or to repair a damaged reputation with Google — is to follow an expertly designed SEO strategy comprising sustainable practices.
What is the Best SEO Strategy?
One that seeks to augment your online presence by implementing informative and creative content, backlinks on high authority domains, extensive market, competitor and keyword research, on-site optimisation, and strong social media marketing. Beyond that, continued monitoring — both for your live links and mentions, and keyword rank.
How Do You Write Search Engine Optimized Content?
Begin with thorough competitor and keyword research and original ideas that will appeal to your market. Write content that offers value to the reader, augmented with strong keyword usage, images, and headers. For off-site content, you will then need outreach to relevant, high-authority publishers, webmasters and bloggers, and then constantly monitor live links. Alternatively, let Ocere handle every stage of the process for you.