What is Considered Digital Content?
Arguably, written content is the most common form of digital content – articles, essays, blog posts, and guides are all regularly utilised by sites to engage relevant markets. Videos, podcasts, images, infographics – and any other content that is created for and distributed among online platforms is considered digital content.
Is Syndicated Content the Same as Duplicated Content?
Only insofar as both instances will appear similar or identical to Google. Intention is key, and, to some extent, Google understands how to recognise the intention behind replication. Duplicated content implies content that has been directly copied or altered in a way that it is deemed “appreciably similar” across multiple sites, with the sole purpose of raising search engine ranking without providing an attribution link. It is simply reusing a piece of content multiple times to effectively manipulate Google’s algorithm. Syndicated content features an attribution link, which shows that the subsequent publishers found value in the original and syndicated it for the benefit of their own readers, while still providing credit to the original.
What is Content Syndication in SEO?
When content is syndicated, Google is still unlikely to display both sites – the original, and any syndications – in search results, in order to maintain diversity for internet users. However, if the syndicated content appears in the search results, then it will still contain a clear backlink to your site, which will prove highly beneficial to you. Content syndication enables you to get a greater ROI for a high quality piece of content. If you are able to engage a wider readership on content syndication sites, you stand to drive more traffic to your own site.
How Do You Do Content Syndication?
After publishing high quality, shareable content to your own site, you need to begin reaching out to webmasters, publishers, and bloggers with relevant audiences in a way that sets you apart from the many other sites requesting syndication. At Ocere, we have formed relationships with over 20,000 webmasters, with whom we can liaise to find our clients the most beneficial platform for their content.