What is Digital Content?
Online guides, articles, press releases, blog posts, infographics, videos, web pages, photographs – any digital resource that offers audiences information, guidance, and insight into a particular topic.
What are the Benefits of Content Distribution?
Content distribution allows for a more proactive approach to garnering high quality audiences; without it, you and your market risk missing out on much of the benefit blog posts, guides, articles and infographics hold, which will not only impede the ROI reflected in Google Analytics, but will also hold back your ability to grow the site’s authority, make a stronger impact within relevant markets, and increase your ranking on SERPs. It can be easy to fall into the trap of imagining that excellent content will simply draw readers in, but this approach will limit you significantly. While a high ranking on SERPs can help to draw in plenty of organic traffic, it does not allow you to reach other portions of the market – people who will not necessarily search the right terms to find that piece of content organically, but will still find the same benefit when they do find it.
How Do You Distribute Digital Content?
Effective content distribution and creation are interdependent; well-created content necessitates an effective strategy, and this strategy will only prove fruitful if you have that high quality content to begin with. As a result, the process of digital content distribution begins with the strong market analysis and idea creation on which excellent content is built. Next, you need to move onto finding the right distribution channels, creating press releases, liaising with external sites that reach relevant audiences, and promoting your content on social media, then continuing to monitor and analyse results once they are live.
How Does Content Help SEO?
Content builds credibility, demonstrates your site’s value, relevancy, and authenticity, and provides resources that coincide with internet users’ searches, questions, and needs. It will generate more traffic, and – when backed by strong, up-to-date and creative keyword usage – align with the most significant factors in Google’s search algorithm.
What is the Relationship Between SEO and Social Media?
Digital marketing is essential for augmenting your online presence and engaging with audiences most valuable to your site and brand. With approximately 3.6 billion users, social media offers a vital tool for distributing your content to a wider readership, and targeting the most relevant markets.